Craft eye-catching email subject lines
A subject line catches the reader’s attention and prompts them to open the message, while the content of the message elaborates on your value proposition and urges readers to act.
Intentionally structure your message
Effectively structuring the content of your message will allow you to immediately articulate your value proposition to your reader so you don’t waste their time.
Keep your design simple
There is a thin line between eye-catching and distracting. On one hand, you want to create a dynamic visual design that attracts attention. On the other, you want to make sure that key information is easily conveyed and highlighted. A simple design, then, is generally more effective than a more complicated one.
Only email people who opted into your list
sending unsolicited emails can be inefficient. While it may seem like sending as many emails as possible will help you reach your marketing goals, the reality is that email marketing is most effective when you are targeting a specific audience.
Strategically time your emails
email marketing is all about timing. Sometimes, sending the right message at the right time is the best strategy to improve customer engagement and meet your email marketing goals.
Keep tabs and run tests
Email marketing platforms allow you to keep track of important data, such as your open rate, click-through rate, and conversion rate. Furthermore, many of them also allow you to run A/B tests, which compare the performance of two different campaigns to identify the characteristics of high-performing emails.
